80/20 Rule for Social Media

When setting up your social media marketing campaign, remember the 80/20 rule. Spend 80% of your time getting involved in conversations relating to your profession. Give followers tips and educate them on your industry. Spend the other 20% promoting your products or services. Remember to sell the benefits, not the features.

Depending on what your profession is, you might want to start with a 90/10 plan. You want your follows to get to know you, what your stand for, and that you will be with them throughout the process.

Check HERE to see our video on this topic.

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