When setting up your social media marketing campaign, remember the 80/20 rule. Spend 80% of your time getting involved in conversations relating to your profession. Give followers tips and educate them on your industry. Spend the other 20% promoting your products or services. Remember to sell the benefits, not the features.
Depending on what your profession is, you might want to start with a 90/10 plan. You want your follows to get to know you, what your stand for, and that you will be with them throughout the process.
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