Three Ways Digital Marketing is Shifting

Mark the first quarter of 2018 in your digital history timeline. There was a small, but incredibly telling, dip in active Facebook users ( Facebook’s worldwide usership still makes it the granddaddy of social media – with almost a full third of humanity logging on – and it’s a huge force for digital marketing. But… Read more »

2018 New Promotional Products

It’s that time again when over 1,500 manufacturers come together to showcase their latest and greatest new products for the new 2018 year. Promotional products continue to evolve into something of value that customers want to touch, wear, or see in their homes or offices. Double-wall vacuum insulated stainless steel drink-ware was one of the… Read more »

Projected Social Media Trends for 2018, by Generation

Social media is not a fad that will be going away any time soon. In fact, over 2.8 billion people were using social media in the beginning of 2017. That’s over a 21% from the previous year! Social media is even our current Commander in Chief’s preferred communication channel, who has sent over 2,500 tweets… Read more »

The Promotional Product Experience

If you ask someone the definition of “good customer service”, you’re likely to hear something along the lines of, “Good customer service is helping a customer get a good or service in a timely manner.” While that’s absolutely correct and something that all businesses should strive for, it’s a little lackluster, don’t you think? Sure,… Read more »

Marketing to Generation Z

Every marketer dreams of getting their products or services into the hands of young people. Why? Because young people quite literally determine what is cool and what isn’t; which products are worth buying and which are not, what sells and what does not. If you can engage with teens and young adults now, you’re in… Read more »

Choosing the Right PPC Agency

Paid search management is an important piece of any well-planned marketing campaign, but not all PPC agencies are created equal. Some agencies lack the resources, experience, and general knowledge that it takes to run a successful PPC campaign. But how can you make sure you’re partnering with the right agency? This guide will help you… Read more »

Website Development with Real Estate Analogy – Rent, Buy, or Build

In today’s world, it’s challenging to find someone not sitting within arm’s reach of an electronic device. Smart phones, tablets, computers—these machines are part of our everyday lives and means we have access to information unlike ever before. With just a few key strokes or a few swipes of the finger, consumers can find just… Read more »

New Promo Items: Summer – Fall 2017

This July we headed to the windy city of Chicago to the mid-year ASI promotional product show to see if there were any new and exciting promotional products to share. Most manufactures release their new products in January, but with the reducing number of distributors using and sending out physical catalogs to clients, the new… Read more »

Why Podcasts are the Future in Storytelling

Oral storytelling has served as a critical role as the sole means of abstracting emotion in a narrative form. Ancient storytellers were thought of as the keepers of history, local knowledge and traditions in their communities. Over many millennia, storytelling has dramatically changed-video killed the radio star and now we also have podcasts. In fact,… Read more »

Customer Experience Interview with Donald C. Kelly

Donald has a belief that “anyone” can sell, if they have the desire. Early on in his sales career, Donald struggled with sales, but through the proper training and coaching, he became a top performing seller. He has since taken it upon himself to “evangelize” the message of effective selling to struggling entrepreneurs, salespeople and… Read more »