2017 New Promotional Products

It’s that time of the year where the promotional product industry introduces their new and exciting products at the PPAI show in Las Vegas. One thing is for sure, promotional products are no longer “just something to pass out” but rather something to create feelings. Customers are looking for an experience, not just a product…. Read more »

Creating A Customer Experience With Your Website

The human attention span is now 8.25 seconds, which is down from 12 seconds in 2000. This means you have 8 seconds to convince the user that they will find a product or service that solves their pain point, provide a specific benefit, and why they should stay on your site to possible buy from… Read more »

The Value of Hand Writing a Thank You Note

In 2017, a trip to the mailbox is a very mundane ritual that yields only mass-produced advertisements and computer generated bills. The only handwritten text you may receive could be a short message inside a birthday card from your grandmother. With the emphasis on handwriting disappearing from elementary schools in favor of keyboarding technique, the… Read more »

Customer Experience Interview with Jaime Masters

Jaime Masters is the host and CEO of The Eventual Millionaire podcast. Jaime has interviewed over 350+ millionaires and billionaires on her podcast and has been helping business owners make things more simple and more profitable for the last 10 years. Jaime has compiled the knowledge and advice from her weekly millionaire interviews into a bestselling book,… Read more »

Customer Experience Interview with Michelle Mazur, Ph.D.

Michelle Mazur, Ph.D. helps speakers and entrepreneurs create speaking as a profit center for their business by building a speech like a product that positions them as the go-to expert in their field. She is the CEO of Communication Rebel and the author of Speak for Impact. The speakers she works with have gone on to book speaking gigs… Read more »

Customer Experience Interview with Martin Brossman

Martin Brossman is a leading authority on social media and online marketing with more than 20,000 followers on social media platforms. He is a business coach, consultant, and a dynamic trainer known for his insight and humor. A member of the National Speakers Association, Martin is a popular speaker on social media marketing and professional… Read more »

4 Ways to Build Engaging Customer Experiences for Millennials

Buying power, population portion, and overall attention are in the hands of the Millennial generation. Generation Y, also very commonly referred to as Millennials due to their coming of age around the year 2000, are currently about 18-35 years old. This generation has been distinguished as one very unique in their interactions with advertisements, purchasing… Read more »

Why B2B and B2C are Outdated – Create the Ultimate P2P Customer Journey

Marketers have long understood the advertising channel in two routes: B2B (Business-to-Business) and B2C (Business-to-Consumer). Depending on which type of industry an organization is in, it could determine how to best market directly to either a consumer or another business. For centuries of advertising campaigns and for millions of companies, this was an effective way… Read more »

Customer Experiences: Interview with Jay Baer

Living in Bloomington Indiana has a lot of perks, and one of them is sharing the same hometown as Jay Baer. Over the past year I have reached out to Jay, grabbed a few lunches and gotten to know him as a friend.  Jay Baer is a renowned business strategist, inspirational keynote speaker and the… Read more »

5 Tips for Personalized Customer Experiences

Our economy has become one of immediate fulfillment and infinite possibilities. The constant connectedness of producers and consumers has vastly changed the buying process in this way. Just think of Uber, the ride company that allows you to connect quickly with an affordable ride just with a few clicks on your iPhone. Or Amazon’s drone… Read more »