Category: Social Media

Three Ways Digital Marketing is Shifting

Mark the first quarter of 2018 in your digital history timeline. There was a small, but incredibly telling, dip in active Facebook users ( Facebook’s worldwide usership still makes it the granddaddy of social media – with almost a full third of humanity logging on – and it’s a huge force for digital marketing. But… Read more »

Customer Experience Interview with Donald C. Kelly

Donald has a belief that “anyone” can sell, if they have the desire. Early on in his sales career, Donald struggled with sales, but through the proper training and coaching, he became a top performing seller. He has since taken it upon himself to “evangelize” the message of effective selling to struggling entrepreneurs, salespeople and… Read more »

The Truth Behind Your Customer’s Journey

A business is only as healthy as its client relationships. Happy customers are loyal customers, which provide stability and referrals. Unhappy or indifferent clients, or even worse angry and disappointed clients result bad publicity and possibly create a bad reputation for your brand. For a marketing agency, one unhealthy relationship can poison its overall stability…. Read more »

Customer Experience Interview with Michelle Mazur, Ph.D.

Michelle Mazur, Ph.D. helps speakers and entrepreneurs create speaking as a profit center for their business by building a speech like a product that positions them as the go-to expert in their field. She is the CEO of Communication Rebel and the author of Speak for Impact. The speakers she works with have gone on to book speaking gigs… Read more »

Customer Experience Interview with Martin Brossman

Martin Brossman is a leading authority on social media and online marketing with more than 20,000 followers on social media platforms. He is a business coach, consultant, and a dynamic trainer known for his insight and humor. A member of the National Speakers Association, Martin is a popular speaker on social media marketing and professional… Read more »

Customer Experiences: Interview with Jay Baer

Living in Bloomington Indiana has a lot of perks, and one of them is sharing the same hometown as Jay Baer. Over the past year I have reached out to Jay, grabbed a few lunches and gotten to know him as a friend.  Jay Baer is a renowned business strategist, inspirational keynote speaker and the… Read more »

5 Tips for Managing Social Media Customer Service

Social media is one of today’s most important communication tools between your brand and your customers. Platforms like Twitter, Facebook, Instagram, and others have given companies direct lines of conversation with the people who buy their products and services. This accessibility allows companies to relate to their consumers in a way that was never before… Read more »

Social Media for Small Business: The Pros and Cons of Hiring an Agency

There are a lot of decisions to be made when it comes to running a business. One of the biggest investments you’ll likely make is in your marketing efforts. Whether it’s in time spent doing your own marketing or in dollars spent to hire a marketing team or agency, it’s important to determine how your… Read more »

Social Media Basics to Remember in 2016

If you do a quick Google search right now for “2016 Social Media Trends,” you’ll find enough information to keep you reading until 2017. The lists, the tips and tricks, the four new updates you must know to conquer Snapchat in the New Year. We get it, things change. Over time, platforms’ potential and users’ expectations… Read more »

If You Create It – They Will Come

Field of Dreams is by far one of my favorite movies of all times, especially being a avid baseball fan. For those that have not seen the movie, this Iowa farmer named Ray Kinsella (played by Kevin Costner), keeps hearing these voices “If you build it, he will come”. I won’t go into the whole… Read more »