CVB Social Media

Matt R Ed Session

The Changing Role of Social Media in the Sports Tourism Industry

Social Media is the pulse of what’s happening in your industry. Having a successful social media presence means being an integral part of that pulse; the go-to voice and resource for your town, team, company, or whatever brand you’re representing. It allows you to be in conversation with potential and current clients or visitors and to connect with others to boost your brand.

The key to being successful, as with anything, is creating a plan. The Sports Tourism Industry is no different. By defining your goals, your audience, engaging and developing relevant content, targeting platforms relevant to your cause and measuring success and doing it all over again, you can determine what works for you.

We’re here to help you accomplish the following:
• Increase website traffic and referrals
• Inform community about upcoming events
• Inspire users to be more active
• Learn interests and inspirations of community
• Open dialogue for questions/comments/concerns
• Increase awareness around must-see places for visitors
• Generate content to highlight why your city is unique
• Build your newsletter subscriber and visitor database
• Generate New LIKES & Followers
• Boost Engagement Rates

Want to learn more about how to build a successful Social Media presence?
Contact Matt

“Matt did a great job of identifying patterns and trends within social media and how each of the platforms are relevant to our industry as whole. He then shared different tools for us to use to determine specifically which platforms are best for our organization and how to obtain our goals as it relates to social media using the different platforms.”
Rachel Warford – Hamilton County Sports Authority

“Matt’s presentation on social media not only gave us insight into the current trends on social media and digital communications, it gave us action steps and tools to take back to our organizations and implement in order to have immediate impact on our social and digital communication efforts.”
Eric Marvin – Columbus Indiana Sports Authority