We see it day after day on our social media feeds “Free for XYZ days with no obligation! Companies wanting you to take their products and services for a free test drive, and if you don’t like it, then you don’t have to pay.
Then you start reading the comments on the threads and see things like:
- Took my credit card information and now I can’t cancel
- I just had to dispute a charge
- Still got charged
- Must cancel in writing
- Bait and switch
If you have a great product or service, and you are confident that users are going to love it after trying it for free, then make the offer for free without any strings attached, including a credit card.
If you are worried that consumers will take more than you are offering for free, then it is up to you to either restrict access, or shorten the free offering time frame.
Mashable 2013 report shows that only 10% of consumers trust web based ads, while 70% trust the recommendation comments.
When marketing on social media, businesses need to teach about their products, services and industry, and let the consumer tell about the experiences they have had working with that business. If you don’t have consumers telling about good experiences and how great your business is to work with, then it is time to reevaluate your business strategy and look for ways to enhance a experience that they will want to tell friends, family, co-workers, and business partners.