Launch Seminar

February 1st, 2017
8:00AM – 12:00PM

Washington Township Park Pavilion Center
435 Whipple Lane
Avon, IN 46123

SESSION 1: Optimizing your website
 5 elements that are crushing SEO
 Proper link building
 Sitemap creating and submitting
 Keyword research – what are users searching for
 Creating blog topics that grab attention
 Title tagging that create organic search results

SESSION 2: Social Media Marketing
How to enhance your user experience through social media
Get to know your audience and how to maximize your content’s potential
Learn what authenticity looks like on different platforms
Explore how different generations experience social media marketing
Gather useful tools for analyzing social media effectiveness

SESSION 3: Customer Experience
 Understanding the customer experience demand from different generations
 Exploring the gap between companies saying their great versus customers saying their great
 Why satisfied customer’s don’t tell stories
 Steps in creating customer empathy mapping and how to use in marketing efforts
 Walking in the shoes of your customer through touch point mapping
 Creating experiences both online and offline
How to build customer loyalty and advocacy

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