Pay Per Click

 

Pay-Per-Click (PPC) is an important component to any marketing strategy. This online marketing tool allows advertisers to get their message in front of the right audience: the users who are actively searching for their product or service online.

PPC has gotten a bad rap over the years, with many business professionals saying it’s not worth the time or money unless you have a rather large marketing budget to play with. While studies have shown that many search marketing campaigns lead to a negative return on investment, we believe that a purposeful, well-crafted PPC campaign that is regularly monitored and adjusted for query trends can yield a positive result for your business.

What is Pay-Per-Click?

PPC is a way of using search engine advertising to generate more clicks to your website, rather than earning those visits organically. These are the sponsored ads you often see at the top of Google’s search results. PPC puts your ad at the top of search engine results, which positions your company directly in front of your target audience’s search queries. The more visible your ad, the more likely users are to click.

How Does PPC Work?

PPC is simple: Every time someone clicks your ad and is sent to your website, you pay a small search engine fee. When a PPC campaign is well-designed, that fee is minimal because the website visit is oftentimes worth more than the click. For example, if you pay $2 for a click and that click results in a $200 sale, you’ve just made a great profit! In short, PPC marketing is good for all types of businesses.

Our Approach to PPC

GOOGLE ADWORDS

Google Adwords is the most popular PPC platform today. It operates on the pay-per-click model, allowing advertisers to bid on keywords and then pay for each click on their advertisements. When a new search is initiated, Google goes into the pool of bidding Adwords advertisers and chooses a set of winners to appear in that particular ad space. Winners are chosen according to relevance of keywords and the size of the keyword bids.

And we don’t set your campaign to autopilot. By regularly eliminating non-performing keywords and replacing them with specific longtail keywords (those three and four keywordphrases which are very, very specific to whatever you are selling), we maximize your PPC budget for instant impact.

GOOGLE Adwords Include:

      • Keyword Discovery and Build Keyword List
      • Target Location Opportunity
      • Create Ad Copy
      • Conversation Tracking
      • Call Tracking
      • PPC Monitoring
      • PPC Cost Management
      • Reporting
      • Landing Page Optimization (Additional Service)

FACEBOOK ADS

      According to research conducted by Hubspot, Facebook ad revenue grew from under $2 billion in 2010 to over $12.5 in 2015. Why so much growth? Because the social media platform is currently unrivaled in its targeting capabilities. So we create dynamic Facebook ads that grab your target audience’s attention based on their:
  • Age, Location and Gender
  • Relationship Status
  • Hobbies and Activities
  • Business and Industry
  • Shopping Behavior
  • Travel Method
  • Specific Page Likes

FACEBOOK Ad Packages Include:

  • Create Ad Imagery
  • Create Ad Copy
  • Target Location Opportunity
  • Content Creation for Ad
  • Pixel Tracking
  • Engagement Reporting
  • Landing Page Optimization (Additional Service)

With 100% custom management, we maximize your PPC budget for instant impact. Let Triple R Marketing maximize your PPC potential and put your brand in front the right audience. Call for a free consultation today!