Our approach to pay-per-click is unique: We won’t put your campaign on autopilot. Search trends change every day and the success of your campaign depends on being responsive to those changes. By continuously monitoring your campaign and adjusting for changes in relevant keywords, we ensure that your PPC campaign reaches its maximum potential.
When it comes to PPC, research is our middle name. We want to know who your target audience is, what they’re looking for, and where they’re located. We’ll use Google Suggest along with other tools to research your business and find the current high-performing keywords being used in your industry. We’ll even determine which words are being searched that could negatively impact your results. With this knowledge, we then have the ability to distinguish between potential customers who are further along in the sales process. This allows us to develop a more aggressive, higher-bid strategy that will yield better results.
Why Quality Scores Matter
We put a lot of emphasis on a good quality score. With a high quality score, you have the ability to maximize you ad ranking and beat the competition with a smaller budget. Watch this 8 minutes from Google Chief Economist, Hall Varian to get a clear understanding on how Adwords work and why it is critical to hire an agency that understands the importance of creating a comprehensive campaign the yields a high quality score.
We have plans for any size business with options to meet any marketing budget. Call for a free consultation today!
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