Social Media for Small Business: The Pros and Cons of Hiring an Agency

There are a lot of decisions to be made when it comes to running a business. One of the biggest investments you’ll likely make is in your marketing efforts. Whether it’s in time spent doing your own marketing or in dollars spent to hire a marketing team or agency, it’s important to determine how your investment will be best applied.

One of the areas that comes into question for many business owners is Social Media. It’s one of those marketing strategies that has grown immensely in importance over the last decade, and continues to grow.  It also happens to be an online method that is very accessible and which many people have already established some experience with. This brings up the question of whether business owners should do their own social media or hire someone else to do it. To help you decide, here are some pros and cons of hiring an agency to do your social media marketing:

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The Pros and Cons of Hiring an Agency to do your Social Media Marketing

Pro: You can spend your time doing what you’re good at and leave the marketing to the marketers. What is your business product or service? If you’re a car dealership, you’re likely very good at selling cars. Likewise, bakers are good at baking cakes and social media marketers are good at social media marketing. Your time is valuable; spend it doing what you’re good at. Hiring an agency to manage your social presence will open up this time to be more productive and worry-free.

Con: Initial investment may be high, as you’ll likely have to pay start-up fees and budget out the new recurring expense. You may have to be patient while you wait for confirming results for the value of your investment.

Pro: You’ll have many more online options and capabilities. Your agency should have expertise on how to properly conceive and integrate marketing materials among all potential social media platforms. So those online communities you’ve never heard of? You can get your message there too.

Con: No one knows your business and brand better than you do. It can be tough to trust another business entity to properly represent and identify your company online. Make sure you choose the right agency who will be willing to invest time to become familiar with your brand.

Pro: Diversified, quality content is their forte. Have you ever heard the phrase “content is king?” Well, that’s basically the motto of any marketing mind. Agencies specialize in creating high-quality content in all different forms to ensure the brands they represent get their messaging recognized. Content creators are no longer just people trained in marketing; they’re writers, videographers, photographers, and artists turned marketer. Capitalize on that!

Con: Long-term reliance can be intimidating. You will be sharing a lot of inside information with any marketing agency, so you will have to agree upon terms and protocol to protect your information, even in the event that you part ways down the road.

Pro: They will track and analyze your results, and have many tools and methods for doing so. You can ask your agency questions about who your followers are, why they interact with your content, how often they visit your website, and how successful your social profiles are- they’ll have the answers.

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In conclusion, there are many advantages to hiring an agency as well as some disadvantages to consider. There is no perfect right or wrong answer to the question of hiring an agency versus doing your own marketing. Each company has its own needs, team talents, and opportunities, making each individual situation unique. Overall, success in hiring a marketing will be much more likely if you find a marketing team you can trust, communicate with, and rely on. We suggest interviewing a few agencies before making your final decision.

Please share your thoughts! We’d love to hear your thoughts and experiences on this topic. Feel free to contact us if you have questions or would like to discuss how Triple R Marketing could help you with your social media marketing.