Your social media presence has a huge impact on your brand. While it’s not always the most clear-cut investment, it’s definitely a necessary one. Just think: As of 2017, there are over 2.8 billion social media users around the world! With a stabilized, optimized, and humanized approach to social media marketing, your brand will become more defined and accessible to those in your target market.
We approach all social media marketing campaigns honestly and openly. Being too sales-oriented or pushy will only lead to decreased engagement. Because we want to increase both engagement and visits to your website, we focus on likable, sincere content—things that people actually want to read. Whether you’re a small business hoping to expand your client base, a local organization looking to get more positive chatter online, or a company that just needs help creating more engaging content, we can help.
Comment Response (aka Reputation Management)
There is nothing worse than a comment from an existing or potential customer that goes unheard. We will be the eyes and ears of your online brand by replying to your followers in a quick, timely manner so that they feel like a valued part of your community. This service includes engaging with the occasional negative comment and diffusing the situation before it escalates. Replying to negative comments is a sensitive subject and will require a written strategy on what we can and cannot say. Otherwise, we will advise you on a per-comment basis on how to reply.
The last thing any company needs is a bunch of junk that clutters their online reputation. If we see spam that is irrelevant or harmful to your business, we will take the necessary steps to have it removed quickly.
This is where the rubber hits the pavement. In order to engage with anyone online through social media and/or SEO (search engine optimization), you must understand how to connect with them through words, images, and videos that educate, inform, and entertain. On a local level, we help businesses build a community by sharing events and news relevant to that audience. Across all markets, we build content around interesting topics that are shared from your viewpoint, making you the expert in your industry.
Ad Campaign Management
Each generation engages with social media in a different way. It is important to know who your target audience is, see what is working and what isn’t working, and make adjustments as needed. The market is always evolving and changing, so it is important to monitor the shift and create strategies that grab attention.